![]() ![]() While you may be viewing the app on your computer, visitors will see the content on a different screens (both size and resolution). Remember that device plays an important role in readability. Pro(totype) Tip: Display on a tablet (or print out) sample text using different font sizes and ask staff and visitors to read while holding 2-3 feet from their eyes. It’s essential that text – particularly body text – is big enough for people to read comfortably. PAY ATTENTION TO TEXT SIZEįor in-gallery interactives in particular, visitors will be standing about 2-3 feet away from the content they are consuming. We talk more about how to adjust these variables below! 2. Then apply one or more font to each element adjusting font sizes, styles, weights, color, spacing and leading. To establish a good hierarchy, first define all the unique text elements in an app. This supporting content can be the least visible typographic element on the page, while remaining legible. Level 3: Supporting Text – including captions, credit lines, button text and other elements.This is where the bulk of content lives and so the primary concern is readability. Level 2: Content – typically body content or the fonts used for the text-heavy portions of the app.Level 1: Titles – this includes headers and subheaders and is the most visible typographic element in our design.A well-established hierarchy provides visual structure that makes it easier to scan, orient and navigate text. Hierarchy is the typographical treatment for the different text elements on a site. Zoran, our lead designer, says this about fonts: “Build typography like a scientist, revise like an artist.” 1. Our design team has put together top eight best practices including examples of do’s and don’ts. ![]() Fonts are a defining visual element that set tone and direct the viewer’s gaze as much as color or media. ![]()
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